YouTube is a go-to place for most people to consume entertaining and informational videos and on the other hand, creators use the platform to share their talent, provide information as well as entertain people while making money from the content they post on the platform.
Creators who’ve built a huge fanbase on the platform are making a huge sum of money on the platform.
One of the richest YouTubers, Mr. Beast, who is known for his expensive stunts made a whopping $54 million through YouTube in 2021.
Similarly, another Youtuber, Markiplier, known for his gameplay videos on his YouTube channel made $38 million on YouTube in 2021.
So, it’s obvious that these YouTubers are seriously taking content creation as a career and making a fortune on Youtube.
But the real question is:
How much does Youtube actually pay per 1000 views?
Well, in this article, I will show you exactly how much money a Youtuber makes per 1000 views.
So, let’s get straight into the article:
Factors Affecting Earnings per 1000 Views
To understand how much you can make per 1000 views, you need to understand a concept called CPM. CPM stands for cost per mile and on your YouTube analytics, it refers to the amount advertisers are willing to pay per 1000 ad impressions.
Suppose, you are receiving a CPM of $10, then it means advertisers are paying you $10 for every 1000 ad impressions. So, if you receive 100,000 ad impressions, you will make a revenue of $1,000.
Now, it’s clear that higher CPM means higher earnings and lower CPM means lower earnings.
There are a lot of factors that affect CPM rates and ultimately your earnings per 1000 views. So, if you want to increase your CPM and overall earnings per 1000 views, you need to understand these factors carefully.
Some of these factors are:
1) Audience Location: Advertisers are most likely to pay higher for people viewing an ad from the United States rather than people viewing an ad from India. And if you wonder why, it’s because the United States has more purchasing power than India. And most advertisers are likely to target viewers from the United States to sell their products. So, the location of your audience heavily influences your CPM rates.
2) Niche: The niche you are creating content around also heavily affects your CPM rates. For example, channels related to Insurance plans receive higher CPM rates compared to entertainment videos. It’s because the Insurance niche has high-ticket products and there is competition between advertisers to bid for the ad space which results in higher CPM.
3) Adblocker: According to Stastica, around 27% of People in the US use some sort of Adblockers in 2021 and the percentage of people using ad blockers is increasing every year. Adblockers allow users to view any videos or web content without any kind of ads and it has become a nightmare for many creators on Youtube as they make money only when people view the ads.
To better understand the impact of ad blockers, suppose you received 1000 views on your video with a CPM of $10 and 50% of your users have ad blockers installed on their browser. It means you will receive only 50% of the ad impression so you will be making only $5 per 1000 views on your video.
Now, that you know some of the main factors affecting your earnings per 1000 views, it’s time to move on to the actual question which is how much youtube makes per 1000 views.
How Much YouTube pays per 1,000 views?
Youtube allows creators to place ads at the start of the video, middle of the video, and at the end of the video which will make you money when somebody views or interacts with the ad.
But first, you must be a part of the Youtube partner program which basically allows you to place ads on your video. To be eligible for the YouTube partner program, you must have 1,000 subscribers, 4,000 hours of watch time (excluding shorts watch time), and no violations of community guidelines.
Once you are in the YouTube partner program, then you can start placing ads and making money from your videos. But you may be wondering how much can I really make per 1,000 views.
Well, YouTube pays somewhere between $1 to $30 per 1,000 views depending on the factors like user demographics, niche, and so on. On average, a Youtuber makes $15 per 1,000 views but depending on different factors earnings per 1,000 views can be as low as $1 and go as high as $30 or more.
So, if you are starting a Youtube channel, make sure to choose a niche that pays higher CPM and target your audience from countries like the United States.
Conclusion
Youtube is the world’s largest video-sharing platform with over 2.1 billion active monthly users. With such a huge platform, many creators are following their passion and make a fortune on YouTube. In fact, Some of the most popular YouTubers are making millions of dollars each year on Youtuber. YouTube pays it’s creators based on the ad views on the videos and as I’ve shared earlier in the video, You can expect to make $1 to $30 per 1000 views on your videos.